عنوان	The Effect of Strategic Foresight on Competitiveness, with the Mediating Role of Strategic Learning (Case Study: Private Banks of Kermanshah City)
نوع پژوهش	مقاله چاپ‌شده در مجلات علمی
کلیدواژه‌ها	Strategic Foresight , Strategic Learning , Competitivne, Private Bank , Kermanshah
چکیده	In today's business world and the emergence of new markets, expanding the competitive environment between companies and institutions is a quite obvious affair. Nowadays bank and banking is one of the most profitable jobs and the most promising industry in Iran. Contemporaneous with the globalization of service organizations such as banks and the intensification of competition between their markets, the need for an effective pivotal market becomes more apparent and this requires establishing and maintaining meaningful relationships with customers (Masoumi, 2015). It is obvious that the winner is someone who can create distinctive capacities and overcome the competitive challenges (Sepehri, 2014). In today's competitive markets where customers have significant options, banks should have various and continuous ideas in their programs. The traditional banking method which has existed for a long time and people have been receiving all their banking services through this closed circle is not working in today's world considering technology and banking daily changes (Yuchang, 2017). Consequently, a significant reason for the optimism of many researchers about increased competition has been the reduction of concentration on the Iranian banking system due to the advent of the private banks .The performance structure traditional hypothesis of Missone(1939) and Bine(1951) predicts that competition will be greater when there are more corporation in the market or the market is so-called less concentrated. . Quality of Iranian public banking services compared to private banking has an undesirable situation. Private banks need to be diligent in updating and expanding capabilities to maintain customers positive attitude.
پژوهشگران	فرانک اسکندری (نفر اول)، اسفندیار محمدی (نفر دوم)، حمزه رحیمی (نفر سوم)