|
چکیده
|
Purpose: The present study was relationship between internal marketing and customer-oriented office of Youth and Sports in the West Country of Iran with Presentation the model. Methodology: The population of this study was all employees of offices of Youth and Sports west Iran that according to the number of population the sample volume with use of the Morgan table determine 184, were selected with Using cluster sampling method. The Method of research was descriptive and of correlation type. The research collection instrument was two questionnaires, Mendelssohn, Bansal & Sharma internal marketing and Customer -orientation Donovan et al. To evaluate the internal reliability of questions was used Cronbach's alpha coefficient. In the data analysis according to Kolmogorov Smirnov test, was used from Coefficient Pearson correlation and simple linear regression and multivariate in significant level α =05.0. Findings: According to the research findings between internal marketing and customer-oriented the offices of Youth and Sports in the West Country a significant positive correlation (p=01.0, r=617.0) there. In general, the results showed that whatever internal market will be further, will also increase the probability of Customer-oriented in employees. Discussion and Conclusion: Managers total of Youth and Sports organizations should be have more emphasis on customer-oriented in their relations with customers always place their Instead of clients so they could better understand the needs and demands of customers , customer satisfaction today, not Obtain a only by reasonably priced but also they want a respectfully relationship ,existence experienced personnel and compassionate, that give they to ensure that they are receiving the best service, it would be realized by internal marketing that
|