عنوان	Successful development of tourism in many tourism destinations around the world depends on how to manage tourists’ perceptions by marketing managers and tourism planners. Thus, any information source about the tourists is of high importance that can be used to affect their beliefs towards the religious destinations. Therefore, it is important to identify the formation of such perceptions of a des
نوع پژوهش	مقاله چاپ‌شده در مجلات علمی
کلیدواژه‌ها	Word of mouth, Destination brand, Travel intention, Tourists perceptions, Religious tourism.
چکیده	Successful development of tourism in many tourism destinations around the world depends on how to manage tourists’ perceptions by marketing managers and tourism planners. Thus, any information source about the tourists is of high importance that can be used to affect their beliefs towards the religious destinations. Therefore, it is important to identify the formation of such perceptions of a destination and the affecting factors, esficifically word of mouth (WOM) advertisement, in order to develop religious tourism industry and plan for appropriate related marketing. The aim of this study is to identify whether tourists’ perception of religious destinations can play an intervening role in the effect of WOM advertisement on tourists intention for a destination.
پژوهشگران	یاسان الله پوراشرف (نفر اول)، زینب طولابی (نفر دوم)، سیمین نصراللهی (نفر سوم)