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چکیده
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Privacy which is closely linked to the control over one’s personal data and the attempted access to data by unauthorised parties is a critical problem to both e-consumers in on-line transactions and the websites alike. There is a trend among e-businesses to seek completion of online forms with matters such as salary, age, marital status which are often useful for marketing and statistical purposes and are excessive and irrelevant for online purchasing. The present article through the critical analysis method, tries to answer questions such as: Why should data on credit card details, occupation and personal interests of e-customers be collected? What is the purpose of such collection in E-commerce businesses? Formulating web-based e-consumer data protection has to follow several directions that this article also is going to scrutinizes.
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