Given Banach algebras A and B and θ ∈ ∆(B). We shall study the Johnson pseudo-contractibility and pseudo-amenability of the θ-Lau product A×θ B. We show that if A ×θ B is Johnson pseudo-contractible, then both A and B are Johnson pseudo-contractible and A has a bounded approximate identity. In some particular cases, a complete characterization of Johnson pseudo-contractibility of A ×θ B is given. Also, we show that pseudo-amenability of A ×θ B implies the approximate amenability of A and pseudo-amenability of B.
