Business to consumer (B2C) including (EI) in the form of buying and selling goods and services from a website or electronic location on the Internet is now a common phenomenon and conducted by users and customers worldwide. (1) In EI contracting, formation and performance of a contract can be constituted within the bounds of cyberspace, namely ‘the Internet which is a global network connection’.(2) The Internet allows the dissemination of diverse services for the convenience of mankind. The directly affected party is usually the electronic customer (insured) who conduct their purchases online. When buyers (insured) and sellers (insurer) are about to transact online, sufficient information must be provided online for the contract to be completed and the system to be in place to arrange binding contracts and payment.
